When he arrived in New Mexico, tattooing wasn’t a priority, so he decided to invest his time and concentrate in doing more fine art. With the help of the young creative local graphic art scene, he acquired more knowledge on computer graphics to mix with his traditional art skills. Definitely inspired by the old history, the pureness and the culture of New Mexico, Guido decided to show his art under the name of “Lost Cowboy”… As he always felt a little “lost” in the cowboy land of the North American Southwest. In the meantime, the first batch of t shirt designs were produced, and the idea to create a brand name “Lost Cowboy” became a reality. Guido moved to Santa Fe, New Mexico in 2007. He began working for some of the main tattoo shops in town and made a name for himself in the New Mexico tattoo industry. With the support of his family, in 2013 Guido decided to open “Lost Cowboy Tattoo and Gallery” in downtown Santa Fe, New Mexico. “Lost Cowboy” apparel is for sale also… One of a kind t-shirts, hoodies,jackets,beanie hats and snap back hats are available for purchase at the shop or on line. Please visit us on Instagram @lostcowboyapparel. DM for availability, sizes and prices. Thank you! Guido Baldini